McDonald’s New Advert Turns Their Well-known Golden Letters Into Navigation Indicators

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McDonald’s New Ad Turns Their Famous Golden Letters Into Navigation Signs


A brand new advert marketing campaign has been launched by McDonald’s Canada and it makes use of the well-known corporations emblem displaying not solely it’s recognizability but in addition how the best thought can flip right into a genius advert. In collaboration with advertising communications company Cossette, McDonald’s has deconstructed its iconic golden arches to direct costumers to their nearest fast-food restaurant. This “Follow the Archers” Marketing campaign amazes with its simplicity and a sensible use of the graphic parts. Take a look at these fundamental but genius billboards beneath!

Excited by what else Cassette has to supply? Test their work here.  (h/t DesignTaxi)

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McDonald’s Canada has launched its new advert marketing campaign named ”Observe the Arches”

Picture supply: Cossette

In collaboration with company Cassette, McDonald’s has used some of the recognizable logos on this planet – its golden arches

Picture supply: Cossette

These deconstructed arches not solely direct drivers to the closest restaurant, it additionally exhibits that everyone is aware of this McDonald’s emblem

Picture supply: Cossette

This marketing campaign surprises by its fundamental but genius use of the best graphics parts

Picture supply: Cossette

Of their representational video, Cossette explains their aim to create a constant McDonald’s advert that may be understood all all over the world


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