If you see how youngsters see dad and mom consuming, you may be deeply shocked on the core. I had no concept.

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When you see how children see parents drinking, you will be deeply shocked at the core. I had no idea.


This anti-drinking marketing campaign, which is proven in Finland, asks one easy query: „How do children see their parents when they’re full?” The reply to that query is each poignant and horrifying, however vital in a rustic the place alcohol is a serious reason for loss of life.

The advert reveals scared youngsters dwelling in a world stuffed with monsters. Because the film continues and horror film music begins to play, the digital camera cuts to what the children are watching: The scary monsters which can be their dad and mom. The total dad and mom are portrayed as the whole lot from massive, scary rabbits to masked males.

Watch the terrifying video beneath:

I’ve seen anti-drinking campaigns earlier than, however this one actually hit me. The final kid’s play was so effectively taken on the grain that I started to sweat.


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